CREATIVE EXECUTIVE.
BRAND BUILDER.
ENTREPRENEUR.
I BUILD THINGS.
Companies. Brands. Products. Teams. Hype. Systems. Experiences.
For 20+ years, I’ve worked where creativity and business collide: building a creative company, launching consumer products, leading teams, growing brands, winning business, and turning ideas into things people actually care about.
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Creative started it.
Building became the passion.
I started as a designer and animator because I loved making things. Eventually, I realized I was just as interested in building the thing behind the work.
So I built SPILLT.
What started as a creative company became a 15-year education in entrepreneurship with some of the most well known brands in the world. I built teams, pitched and won business, led major client relationships, managed budgets and operations, developed talent, and helped grow the company to $4.3M in annual revenue as a regional leader in Film & TV animation post studios.
Then I wanted to learn the other side of the equation: What happens when you're not helping someone else build their brand—but you're responsible for the product, customer, manufacturing, marketing, sales, and bottom line yourself?
That led me into consumer products, startups, consulting, e-commerce, the outdoor industry, and ultimately companies like Milk x Whiskey, Parallel Sleep, and Man Shovel.
Today, I bring all of those experiences together.
I’m still a creative at heart.
I just think much bigger about what creativity can build.
CREATIVE + BRAND
Consumer insight, curiosity and instinct turned into positioning, brand strategy, storytelling and creative direction. I love understanding what people care about, what motivates them and why - and using that insight to build brands, ideas and experiences that matter.
BUSINESS + GROWTH
I’ve spent much of my career on both sides of the pitch: creating the idea and figuring out how to sell, fund and deliver it. New business, partnerships, client relationships, revenue and budgets have taught me how to connect ambitious thinking with business reality. I like finding opportunities, bringing the right people together and turning a good idea into something that creates real value.
LEADERSHIP + TEAMS
I build teams around people who are great at what they do and often better at it than I am. I believe in giving people ownership, setting a clear vision and creating an environment where they can push themselves and each other. I’ve spent years hiring, mentoring and leading multidisciplinary teams, and some of the work I’m most proud of isn’t something I made. It’s the people and teams I helped grow.
PRODUCT + CONSUMER
Finding real consumer problems and figuring out how to build something better. Taking products from early ideas and brand positioning through design, development, sourcing, manufacturing, pricing, e-commerce, marketing and sales. The process requires thinking beyond the product itself: considering the customer, the market, the story, the economics and all the moving pieces required to turn an idea into something people actually want to buy.
